The Story: Bear In The Woods Media was established in 2006.
The Media: Copy, web development, graphic design, search engine optimization, photography, and videography.
The Name: A "bear in the woods" makes reference to a political ad from Ronald Reagan's 1984 presidential campaign. The clandestine "bear" is potentially dangerous, although the extent to which it poses a threat is difficult to perceive. In the context of the advertisement, the bear was a metaphorical representation of the Soviet Union.
View the television spot on Google Video.
